Klook offers activities at lower prices than traditional travel firms or tour operators, it works here directly with attraction managers and owners. Product localization is key in the service industry. The local sourcing team will feedback what the existing preferences and trends are and accommodate accordingly. Hiring local is key to their strategy and not enough to be able to speak the language, but to fully understand local habits. That way, it doesn’t involve agents or other aggregators who, once adding in their commission, push prices up for travelers. The company claims to have grown its userbase — which it counts as the total reach for its website, mobile apps, WeChat and other touch points — from 200,000 to 500,000 over the same period. It currently includes more than 1,200 activities across 24 destinations in Asia, that’s up from around 1,000 earlier this year. It didn’t say how many bookings or customers it has, but that it “serves thousands of travelers a day.” The company was founded in September 2014 with the idea of helping travelers and tourists find things to do across Asia. Fah said that Greater China accounts for around one-third of its user base, with Southeast A
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